Larry Selzer covered a lot of ground in his keynote address at the SFI annual conference. It was clearly well received, and was one of the highlights of the event.

Larry is an incredible advocate for working forests and certification because he has such a unique perspective. He heads The Conservation Fund, a top-ranked non-profit that last year was named #1 on Charity Navigator’s list of 10 of the Best Charities Everyone’s Heard Of for its efficient and fiscally responsible performance.

The Conservation Fund owns almost 100,000 acres of working forests in the United States. They are all actively managed, and certified to the SFI Standard. Larry has been a firm supporter of SFI certification since it began; he is currently vice chair of our board and a member of the board’s Conservation Chamber.

In his speech, he said he would like working forests to be seen as an essential part of infrastructure – like our rail lines, fiber optic cables and interstate highway system. “If we reframe our conversations about forests to include water security, energy independence and jobs here at home, I believe this will elevate them to a much higher level of discourse when it comes to policy decisions, funding and citizen support.”

He also issued some tough challenges. Environmental activists need to shift from dissembling and name calling to finding ways to expand conservation; corporate leaders need to stand up for what is right, not what is expedient; and elected officials need to recognize an investment in forests is an investment in clean air, clean water, energy independence and good jobs.

Larry is serving his second term on the SFI Board. He told us he came back because SFI is making a real difference on the ground, there is so much more to do to make sure we do not continue to lose millions of acres of working forests, and because the vast majority of the world’s forests are not yet certified. He was clear that he did not come back to respond to a steady stream of attacks by market campaign groups.

“If well-managed forests are the goal, we should all be celebrating the remarkable victory of having millions of acres of forests across North America certified,” he said. “We should not be wasting precious resources while millions of acres of forests disappear.”

I would encourage you to read Larry’s speech and circulate it – and let me know if you have thoughts about how we can build on his ideas. Larry ended with a quote from actor Christopher Reeve that is quite apt: “So many of our dreams at first seem impossible, then they seem improbable, and then, when we summon the will, they soon become inevitable.”

There’s a lot to like about SFI annual conferences.

They bring together the SFI community so we can share ideas and explore future opportunities with experts – this year speakers included Kathryn Fernholz from Dovetail, Scott McDougall from TerraChoice, Adam Grant from the World Resources Institute, Mary White from PepsiCo, Michael Luzier from the NAHB Research Center and Jimmie Powell from The Nature Conservancy. A panel of Aboriginal leaders shared their experiences with SFI, and three SFI board members engaged in a thoughtful open discussion.

The conference in Burlington, VT, was our biggest ever, with 226 participants. We welcomed customers – like PepsiCo, IKEA, JCPenney and Time – as well as delegates from companies and communities of all sizes, Aboriginal communities, government agencies and conservation groups. They included academics, students, auditors, biologists, printers, landowners and forest professionals – it truly represented The Bigger Picture – Conservation. Integrity. Community.

I was constantly reminded that it’s the passion, the enthusiasm, the knowledge and the diversity of our many participants and supporters that make the SFI program so strong. That’s why we are able to achieve so much in forests and communities across North America.

The conference awards luncheon gave me a chance to showcase some of this good work.

The Boy Scouts of America received the SFI President’s award for everything they do to promote the value of sustainable forestry. Their Forestry merit badge encourages scouts to explore the complexity of forests, and is especially important when you consider these youth are our future leaders, our future land managers, our future consumers. The Boy Scouts of America are also firm supporters of forest certification – their Philmont Scout Ranch in New Mexico is certified to the SFI Standard; Boys’ Life magazine is printed on SFI chain-of-custody certified paper; and they are using SFI-certified wood for facilities in West Virginia where the 2013 Scout Jamboree will be held.

At this year’s conference, we also celebrated the achievements of the Mississippi SFI Implementation Committee, The Lyme Timber Company and the Wildlife Management Institute.

The Mississippi SFI Implementation Committee met a broad range of criteria – including leadership, logger education, landowner outreach and education, SFI program integrity, and SFI program growth – to earn the 13th Annual SFI Implementation Committee Achievement Award. I can’t say enough about the fantastic contributions our SFI Implementation Committees make. By representing SFI locally, they help us support strong communities and responsible forest practices.

The Lyme Timber Company and Wildlife Management Institute received an SFI Conservation Leadership Award for Biodiversity Research for a project that is improving forest habitat for the American woodcock in northern New York State. As always, there are a lot of other partners involved – including New York State Department of Environmental Conservation; U.S. Fish and Wildlife Service; U.S. Geological Survey; National Fish and Wildlife Foundation; and Northeast Association of Fish and Wildlife Agencies.

Thanks to everyone who made the 16^th Annual SFI Conference such a great success – including delegates, sponsors and speakers. Check our conference website where we have posted speaker presentations, including the inspiring keynote address by Larry Selzer, President and CEO of The Conservation Fund and an SFI board member.

I hope to see you at next year’s conference from Sept. 11 to 13 in Milwaukee.

Posted by Ben Silvernail, SFI Intern

I am excited to be living in Washington, DC for the summer as a student of environmental studies and an intern with the Sustainable Forestry Initiative (SFI). A combination of factors led me here, including my work researching how timber harvest management practices affect certain avian species of conservation interest, as well as a great appreciation for natural resources and the outdoors. I have always looked to nature for inspiration and recreation, and working with SFI this summer will provide a great opportunity to learn more about how public policy regarding sustainability is created, adopted and affected.

I was led to my internship at SFI through faculty at Michigan State University, where I have spent the last three years focusing on environmental science and policy, as well as geographic information science. Prior to my arrival in DC, I worked on public lands as a member of the Michigan Civilian Conservation Corps, had a legislative internship with the Michigan House of Representatives, worked as a subcontractor installing office furniture, and most recently had a job with the MSU Center for Spatial Analysis of Recreation and Tourism.

Responsible forest management is important to me because it touches so many aspects of daily life. We all need clean water and air, and I personally love to get outdoors to go camping, fishing, and hiking. I am also impressed by the work SFI is doing to support communities, to work with conservation groups across the continent to better understand and protect a variety of forest ecosystems, and to work with aboriginal communities. I’m proud to work with and learn more about an organization that is so committed to our forests, our communities, consumers, and customers, and to addressing some of the global challenges and opportunities facing forestry.

Posted by Allison Welde, SFI Director of Conservation Partnerships and Communications

Last week I attended the Sustainable Brands ‘11 Conference in Monterey, CA, which brought together more than 700 global sustainability strategists, product designers and top brand executives working toward a more sustainable future. The conference provided a great venue to hear what other companies are doing and to exchange and discuss new ideas with other likeminded individuals.

I had the honor of introducing a group of world class experts during the “Supply Chain, Sourcing, and Community Partnerships” track. This theme resonates so strongly with the SFI program, the work we do and with our recently released 2011 Progress Report themes: conservation, community and integrity and our focus on the Conservation and Community Partnerships Grant Program. By addressing the avoidance of controversial sources; improving wildlife habitat management and conservation of biodiversity; and supporting community projects, we work together to ensure our forests continue to offer the many values we treasure now and in the future.

The speakers I introduced repeatedly stressed the need to collaborate and provide consumers with traceability and innovation. Alice Quan, Senior Director at Walmart.com for Trend + Product Development, Sustainability, agrees: “Simple ideas can make a huge impact and transparency is now the expectation among consumers. But it is essential for all of us to work together to inspire societal progress and move us all toward a sustainable future.”

I also had the pleasure to listen and talk to many great speakers. One of them was Erin Schrode from Teens Turning Green. The 20-year-old enthralled the audience as she was telling us about teens’ consumption, their demand for responsible products and the importance of engaging with Millenials. Other inspiring speakers included Bonnie Nixon from the Sustainability Consortium and Eric Ostern from Unilever. Like SFI, they both stressed the need to be completely transparent and collaborate with one another instead of work on our own.

I hope that in speaking to attendees at our exhibitor booth, I stimulated a critical commitment to source responsibly. Our goal for the conference was to look at the bigger picture and to inspire major brands to show they care about responsible forestry by including fiber from SFI-certified forests and other responsible sources in their supply chain. We look forward to working with Sustainable Brands in the future to promote responsible forestry and encourage creative innovation and behavior change.

Nadine Block, Senior Director, Government Outreach

SFI is proud to be a sponsor of an important upcoming event that tackles a major global problem: the Fourth Potomac Forum on Illegal Logging and Associated Trade, hosted by Forest Trends on May 4 in Washington DC. Co-sponsors include the World Bank, USAID, and the Forest Legality Alliance. The objective of the Potomac Forum is to develop a better understanding of the different initiatives currently being undertaken by governments, industry, and NGOs related to the global trade of legally sourced wood products. Speakers will address experiences with the Lacey Act, views on the recently passed EU Timber Regulation, and other important topics. SFI will participate as a speaker on a panel exploring how certification standards are working with the new regulations.

SFI’s support for the Potomac Forum comes through our Conservation and Community Partnerships Grant Program which fosters partnerships between organizations interested in improving forest management in the United States and Canada, and responsible procurement globally.

SFI’s support for the Potomac Forum ties directly to the SFI 2010-2014 Standard requirements related to avoidance of controversial sources, including Performance Measure 12.1: “Program participants shall ensure that their fiber sourcing programs support the principles of sustainable forestry, including efforts to thwart illegal logging” and Performance Measure 13.1: “Program participants shall avoid controversial sources and encourage socially sound practices.”

The Potomac Forum, which SFI is sponsoring for the third time, is one of several activities that SFI is engaged in to take action on illegal logging and to raise awareness about the role of certification standards in supporting the multitude of market and policy demands for non-controversial, or legal, wood products. An SFI grant is also supporting the World Resources Institute (WRI) in the creation of the Forest Legality Alliance Risk Tool, an open access, map-based, global information hub so users can conduct due diligence on forest trade. SFI is a member of the Forest Legality Alliance and will be hosting a webinar on illegal logging with WRI in June. Wherever you fall along the forest supply chain, we hope you will participate in one of these activities and learn more about the important initiatives being undertaken to address a major global problem.