Jason Metnick, SFI Senior Director of Market Access and Product Labeling, recaps his recent radio interviews discussing the impact of the USGBC’s current certified wood credit policy on North American lumber

I recently had the pleasure of taking part in a series of radio interviews across the U.S. to explain the importance of opening LEED to all credible forest certification standards. The reporters and talk show hosts I spoke to were very engaged and concerned about the impact on their states. This was the case on stations from Arkansas to Michigan to Oregon to Mississippi, and places in between.

We want local forest owners to get a fair shake from the USGBC and be able to fully get credit for their certification to SFI, CSA or ATFS. Green building is expected to be a $140 billion dollar industry in the next three years. An unintended consequence of the USGBC’s current FSC-only policy is that because the majority of FSC’s certified lands are outside the U.S. and Canada, builders and architects may source from oversees to obtain the 1 certified wood credit under LEED, and say no to domestic products certified to SFI, ATFS and CSA. Obviously green building is an important part of the economy which makes opening the LEED rating system even more important to tree farmers, architects, builders and many more across North America.

It’s exciting to see more and more people take notice and support the movement to open LEED. Click on the play buttons below and take a listen to a few of the interviews.

Jason Metnick on the Lars Larson Show

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Jason Metnick on Voices of Montana with Aaron Flint

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Jason Metnick on the Mississippi State Network

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Jason Metnick on KEX-AM

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Jason Metnick on Timber Talk, KZHE-FM

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Nadine Block, who manages Government Outreach for SFI, shares announcement of world-wide support for USGBC to open its LEED standard.

The call for a change in the LEED standard is truly global.  Twelve nations have urged USGBC to end LEED’s discrimination against wood and accept all credible forest certification standards.

In a July 22nd press release, the international non-profit Programme for the Endorsement of Forest Certification (PEFC), a leading umbrella organization that endorses national forest certification systems, stated:  “Standards from Australia, Canada, Denmark, Finland, Germany, Ireland, Italy, Malaysia, the Slovak Republic, Spain, the United Kingdom and the United States, along with forest industry associations and companies from many of these countries, have joined North American elected and government officials, professional foresters and other leaders who have told USGBC that  in order to increase the use of wood in buildings, all credible certification systems, including PEFC and FSC, need to be accepted.”

Approximately 543 million acres are certified to national standards endorsed by PEFC- including 377 million acres in North America alone- none of which are recognized by the USGBC’s LEED standard.

Several of these same countries, along with others, accounted for the more than 5,800 signatures on SFI’s online petition that was delivered to USGBC’s President and CEO, Rick Fedrizzi, Thursday, July 15th.

USGBC must do the right thing.  It is not just North America.  The whole world is watching.

SFI’s Jason Metnick, who works directly with companies in the wood and paper supply chain, headed to the American Institute of Architects Expo 2010 in Miami. The conference is held this year at the Miami Beach Convention Center June 10-12. Check out his coverage of the first day below.

“Design as Exploration” is the theme of the 2010 AIA Expo, and we are thrilled to be a part of it. Responsible building and design are often seen as necessities to many architects and builders, which is a welcome evolution. We want to further that thinking by spreading the word about the role of forest certification and SFI in green building, as well as the overall benefits of using wood as a building material.

Today, SFI premiered a short video outlining the importance of forest certification in green building. Green building represents optimism and growth, and the fact that the industry is growing so quickly means progress in recognizing and using more responsible materials. Wood is renewable, durable and aesthetically pleasing, making it an outstanding resource for building projects. While we are thrilled many architects and builders recognize this fact, we think it’s imperative LEED open its system to all credible forest certification systems, including SFI.

LEED limits itself and the future of green building by only recognizing FSC-certified wood. As Kathy has discussed in previous posts, wood should get credit for being wood-it’s a more responsible choice than other building materials that LEED is crediting. Using wood products from certified forests goes another step above and beyond. Forest certification provides assurance to buyers that they are getting wood and paper products from a responsible source, backed by a rigorous third-party certification audit. However, limiting the forest certification credit to FSC-certified products may discourage builders from using wood at all. We continue to encourage the USGBC to open its LEED rating system to benefit North American forests and the economy.

If you’re at the AIA Expo in Miami, stop by booth #1892 and the film festival to say hello and learn more about what SFI has to offer. You can also follow SFI happenings from AIA on Twitter . For continual updates on potential changes to LEED, go to www.sfiprogram.com/leed.

Nadine Block, who focuses on Government Outreach for SFI,  headed to the USGBC Federal Summit. The Summit was held at the Ronald Reagan Building & International Trade Center May 18-19. Check out her coverage of the event below.

The USGBC Federal Summit in Washington DC last week was a great opportunity to promote SFI forest certification and certified wood products in green building and to display the groundswell of support that has been built to end LEED’s FSC-only stance.  We have gathered 5,700 petition signatures (ipetitions.com/petition/leed), a multitude of letters, articles and opinion pieces, and many other signs of support (sfiprogram.org/leed/). These have come from a whole host of voices including builders, elected officials, scientists, professional foresters, green building organizations, family forest landowners, conservation groups, architects and many more.

Participating in the Summit built on this momentum.  I hosted a “Knowledge Bar” which provided an excellent opportunity to showcase the SFI name and label to the 700+ participants at the Summit. It also provided a great venue to engage participants one-on-one in a dialogue about the role of forest certification in green building rating systems. I talked with participants about the credibility, strength, and scope of the SFI program. Many were impressed with what the SFI program does and appreciated our concern that the LEED rating system is not inclusive of all third-party forest certification systems.

More and more people are learning about SFI and why LEED should be open to all credible forest certification standards.  Our efforts are building a strong force.  The USGBC Federal Summit not only showed this, but it also added to what we’ve built. Let’s keep the ball rolling.

Built Green Canada: Inclusive – and Expanding

The fact non-profit Built Green Canada is expanding across Canada is wonderful news for anyone who views wood as a great environmental choice – the Built Green™ program is one of many green rating tools with an inclusive certification policy.

And when it updated its building product catalogue at the end of March, Built Green made it crystal clear it recognizes wood or wood-based products certified to all of the third-party certification programs used in Canada – the Sustainable Forestry Initiative, the Canadian Standards Association, the Forest Stewardship Council and the Programme for the Endorsement of Forest Certification system.

That means builders across Canada seeking Built Green certification are not limited in wood choices like they are under the LEED program, which is currently reassessing whether to open up its certification credit. They will have access to more wood from responsible choices, which means a lot when only 10 per cent of the world’s forests are certified. Built Green Canada joins programs around the world such as the ANSI National Home Building Standard, ANSI/GBI 01-2010: Green Building Assessment Protocol for Commercial Buildings, and BREEAM in England that recognize all credible forest certification programs.

Built Green has already enrolled more than 13,500 homes in the provinces of Alberta and British Columbia since 2004 – and it’s expanding across Canada because builders are asking for it. Built Green President David Bengert says that’s because the program delivers environmental performance with a lot less cost and complexity. If the response to our online petition asking LEED to open up its forest certification credit to all credible certification programs is any measure – Built Green’s inclusive certification policy will also make it attractive to builders. And that’s not only good for forest certification and Built Green, it’s also good for forests and communities across Canada.