Built Green Canada: Inclusive – and Expanding

The fact non-profit Built Green Canada is expanding across Canada is wonderful news for anyone who views wood as a great environmental choice – the Built Green™ program is one of many green rating tools with an inclusive certification policy.

And when it updated its building product catalogue at the end of March, Built Green made it crystal clear it recognizes wood or wood-based products certified to all of the third-party certification programs used in Canada – the Sustainable Forestry Initiative, the Canadian Standards Association, the Forest Stewardship Council and the Programme for the Endorsement of Forest Certification system.

That means builders across Canada seeking Built Green certification are not limited in wood choices like they are under the LEED program, which is currently reassessing whether to open up its certification credit. They will have access to more wood from responsible choices, which means a lot when only 10 per cent of the world’s forests are certified. Built Green Canada joins programs around the world such as the ANSI National Home Building Standard, ANSI/GBI 01-2010: Green Building Assessment Protocol for Commercial Buildings, and BREEAM in England that recognize all credible forest certification programs.

Built Green has already enrolled more than 13,500 homes in the provinces of Alberta and British Columbia since 2004 – and it’s expanding across Canada because builders are asking for it. Built Green President David Bengert says that’s because the program delivers environmental performance with a lot less cost and complexity. If the response to our online petition asking LEED to open up its forest certification credit to all credible certification programs is any measure – Built Green’s inclusive certification policy will also make it attractive to builders. And that’s not only good for forest certification and Built Green, it’s also good for forests and communities across Canada.

Let me start out by saying how grateful I am to all of the SFI, ATFS, CSA and PEFC supporters who have stood behind us in our efforts urging the U.S. Green Building Council to open its LEED Rating System to all credible third-party forest certification systems. We asked you to add your name to a petition, and in less than 24 hours, more than 1,000 people who believe in our cause expressed comments of general encouragement toward this mission. I thank you for this, but we’re not done yet. We’re now at more than 2,450 signatures and hope to see that number keep rising.

We encourage you to add your name to the petition if you haven’t done so already. Email this message to employees, friends, family, colleagues and anyone you feel supports responsible forestry, our communities and the future of green building. The momentum of the USGBC petition is strong—and we hope to keep the numbers climbing!

I want to share just a few of the great comments posted with signatures on the petition:

Trees are the only truly renewable resource. It is tragic to think that mined and energy intensive products such as steel, sheet rock and concrete are considered more environmentally friendly than wood. Let ALL recognized and independently verified certification programs into the LEED standard!
–Kurt Zweizig

There is no doubt that SFI has established credible standards supporting best management practices in forestry along with verifiable data. It is time for science and verifiable data to drive the certification. Good forestry follows good markets as data will show. We will plant, grow, harvest, and replant as the market grows. This will enhance clean air, clean water, wildlife and all the supports of our quality of life. As 2009 National Tree Farmer of the Year and 2010 Governor’s Agricultural Stewardship Award winners, Earl and I know firsthand how important sustainability, stewardship and conservation are to our industry, state and nation.
–Wanda T. Barrs

I respect the LEED standard, but LEED seems not to have respect for SFI, ATFS or PEFC. We all want the same thing…and it is a great shame that LEED wants to lock out these wonderful groups with the highest of standards that include so many good stewards of the land. WAKE UP, LEED!
–Chuck Leavell

Your signatures and comments make us proud to be involved with SFI and reinforce what we stand for. We value your continued support.

We’ve heard from a lot of people and organizations over the past few weeks about dissatisfaction with the direction the USGBC is taking the forest certification benchmarks. The deadline to submit comments on this latest round has passed, but there is still more we can all do. Another way you can get involved and take action is by signing this petition for USGBC to open the LEED Rating System.

All credible certification standards, including SFI, ATFS, CSA, and PEFC should be recognized by LEED.
Why should you sign? Well, for a couple of reasons:

For the sake of our forests, our communities and the future of green building, I urge you to sign the petition. For more information about this issue, download SFI’s statement and read what voices in leadership roles are saying. From politicians to community leaders to forestry experts to environmental groups, all walks of life are taking a stance and recognizing SFI, ATFS and CSA as viable systems for the LEED Rating System.

The US Green Building Council released for public comment a 3rd round of draft benchmarks to evaluate forest certification programs.

At SFI, we continue to urge the USGBC to end a forest certification policy that discriminates against North American forests and against most of the independent forest certification standards used in the United States and Canada.

We’ve just released a detailed statement on these benchmarks and the USGBC process – you can read it on our main website here.  Here is an excerpt….

As currently drafted, the USGBC’s complex benchmark system to may result in the continued exclusion of independent forest certification standards used in North America, including SFI, the American Tree Farm System (ATFS), and the Canadian Standards Association’s Sustainable Forest Management Standard (CSA), and the Programme for the Endorsement of Forest Certification schemes (PEFC).

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Those that know me have heard me talk a lot about the “Power of Partnerships” lately. It is simple, really – when we work together – sharing ideas, resources, and expertise – we have a greater positive impact on the world. So as we start a new year I am pleased that we’ve just launched a program that gets to the core of this “power of partnerships – SFI’s Conservation and Community Partnerships Grant Program. These grants are designed to strengthen landowner and community outreach, and bolster the conservation-based activities that mean so much to our program. Check out our website for more information and an application. The grants are just one more way we are connecting with the immense network of individuals and groups who, like us, are making a difference on the ground, in communities and in the marketplace.

We’re especially interested in projects that explore topics of current importance – like the role forest certification can play in the emerging bioenergy and carbon market, or how our program can help address illegal logging or improve wildlife habitat management. We are also keen to find more ways to benefit communities. Many program participants, led by SFI Implementation Committees, are already working with Habitat for Humanity affiliates to use wood from our communities to build our communities. I’m looking forward to seeing more of this kind of collaboration – especially when it leads to green homes for people with lower incomes or Aboriginal communities.

We’ve purposely kept the grant program as flexible as possible. Each project must have a non-profit organization with appropriate expertise as a principal partner, and each must demonstrate how it supports our new SFI 2010-2014 Standard. We’re also looking for activities with a regional or wider focus. The amount of each grant depends on the project – we’ve budgeted a total of up to $400,000 for 2010.

One of the things I truly value about the SFI program is our ability to reach out to landowners and communities – this lets us achieve results far beyond SFI-certified lands. At last count, there were over 2,500 people involved directly with the SFI program. These deep roots into communities across North America keep our program and our standard relevant and strong.

The deadline for applications for the Conservation and Community Partnerships Grant Program is March 1, 2010. If you want more information, you can register for an information webinar on Jan. 26, 2010 at 1 p.m., or contact Allison Welde, SFI Director of Conservation Partnerships and Communication.