I recently had the opportunity to work with well-known research and consulting firm Info Trends on a webinar about sustainability and it is now available on their web site. For those that aren’t aware, Info Trends is a leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. Like virtually all market research firms, Info Trends has clearly seen that their customers are incorporating sustainability into their business considerations, but see that they are also thirsty for reliable information. Enter SFI…

The firm recently released a study on sustainability that, among other things, revealed that social responsibility and customer demand are two primary motivation factors for printers’ adoption of green policies, though marketing and public relations benefits do factor in as well. Soon after the report was released, SFI was approached with an opportunity to chime in on some of the findings and provide the printing sector with more information about forest certification and the role of SFI. We recorded the webinar before Christmas and I am now thrilled to let you know it is available on Info Trend’s website. The presentation is available in three parts – click below and follow the “Flash Media Video and Animation” link at the bottom of the page to stream the presentation online.

Green Printing and Sustainability, Part 1: Forest Certification and an Overview on SFI

Green Printing and Sustainability, Part 2: SFI for the Paper and Printing Industries

Green Printing and Sustainability, Part 3: Marketplace Trends

We are more than happy to prepare these types of webinars for our members and certificate holders – email Karen[dot]brandt[at]sfiprogram.org for more information.