It was no surprise to find members of the paper and paper products industries at Fortune’s Brainstorm Green conference. Issues such as sustainability, the future of energy, supply chains and climate change are all pertinent to the paper (and wood products) industries. In fact, both Rick Willett, President and CEO of NewPage and Guy Gleysteen, Senior Vice President, Production at TIME, Inc. were here to participate in the discussions and learn from the experts.

In their interviews, they both made some interesting comments regarding the amount of energy required in the paper making process. Of course, because healthy forests store carbon, sourcing from responsibly managed forests, like those certified to the SFI Standard, can mitigate the impact of climate change. Both TIME, Inc. and NewPage are SFI participants and are committed to responsible forest management.

Rick also commented on the collaborative nature of the conference – something we advocate ourselves in sustainable forestry practices. We were all pleased to find shared goals and mutual respect. It’s a collaborative attitude I hope continues.

Guy Gleysteen, SVP of Production at TIME, Inc.

Rick Willett, President & COO at NewPage Corporation

When we started this blog in October of last year, our hope was to develop a platform to hold discussions on important topics and bring together a community of people interested in the health of the world’s forests.

Well, today we’re expanding on that platform with the SFI “Did you know?” Widget. It’s a portable web application that you can place almost anywhere online, like your own blog or Facebook profile, and each time someone visits the page it will display a new and interesting fact about forest certification, sustainable forestry or SFI.

In other words, it’s a great way to promote sustainable forestry while promoting your support for responsible forest management. Just click on the ‘get & share’ at the bottom of the widget, select where you’d like to post it and follow the instructions from there. For more information, click here.

Thanks for your continued participation in this dialogue on certification and sustainable forestry … Now go grab that widget!