Jason Metnick, SFI Senior Director of Market Access and Product Labeling, recaps his recent radio interviews discussing the impact of the USGBC’s current certified wood credit policy on North American lumber

I recently had the pleasure of taking part in a series of radio interviews across the U.S. to explain the importance of opening LEED to all credible forest certification standards. The reporters and talk show hosts I spoke to were very engaged and concerned about the impact on their states. This was the case on stations from Arkansas to Michigan to Oregon to Mississippi, and places in between.

We want local forest owners to get a fair shake from the USGBC and be able to fully get credit for their certification to SFI, CSA or ATFS. Green building is expected to be a $140 billion dollar industry in the next three years. An unintended consequence of the USGBC’s current FSC-only policy is that because the majority of FSC’s certified lands are outside the U.S. and Canada, builders and architects may source from oversees to obtain the 1 certified wood credit under LEED, and say no to domestic products certified to SFI, ATFS and CSA. Obviously green building is an important part of the economy which makes opening the LEED rating system even more important to tree farmers, architects, builders and many more across North America.

It’s exciting to see more and more people take notice and support the movement to open LEED. Click on the play buttons below and take a listen to a few of the interviews.

Jason Metnick on the Lars Larson Show

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Jason Metnick on Voices of Montana with Aaron Flint

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Jason Metnick on the Mississippi State Network

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Jason Metnick on KEX-AM

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Jason Metnick on Timber Talk, KZHE-FM

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Nadine Block, who manages Government Outreach for SFI, shares news about Congressional support to open USGBC’s LEED green building rating system.

Members of Congress have joined with 10 U.S. governors, adding their voices to the thousands calling for an open LEED rating system.  A bipartisan letter signed by 79 members of the House of Representatives was sent to Mr. Rick Fedrizzi, president and CEO of the U.S. Green Building Council, urging the USGBC to “expedite the review of forest management certification systems and to accept all credible forest management certification systems for qualification under the LEED rating system.”  The effort was initiated by Rep. Kurt Schrader (D-OR) and Rep. Bob Goodlatte (R-VA), both members of the House Agriculture Committee, which oversees forestry issues.  The letter brings to light that if the LEED rating system maintains the status quo and does not recognize the Sustainable Forestry Initiative (SFI) or the American Tree Farm System (ATFS), many builders who seek LEED certification will be discouraged from using SFI and ATFS-certified products grown in the United States.

The letter began to gather support in mid-June just as we finished up with two successful briefings on Capitol Hill and as the USGBC opened a fourth round of draft benchmarks evaluating the forest certification programs in its LEED rating system.

In addition to Congressional support, nearly 6,000 people have signed a petition to open LEED, and 10 U.S. governors – representing Arkansas, Idaho, Maine, Michigan, Minnesota, Mississippi, Montana, Oregon, Virginia and Washington – have written letters to the USGBC to voice their concerns over the current approach to wood product certification.

With many members of Congress active in forestry issues and representing districts with acres of forest lands, this topic received broad support.  They understand the value of wood in green building. At SFI, we believe wood products should be given a LEED credit for being a durable, renewable resource, and additional credit should be given for credible third-party certified wood, including SFI, ATFS, CSA, FSC and PEFC. The voice of elected officials and policy-makers is crucial in encouraging responsible forest management and ensuring that all forest certification systems play a credible role in this process.

Check out a copy of the letter and a press release about the mounting pressure to open LEED, which are available on our website.

Today SFI delivered nearly 6,000 petition signatures and hundreds of comments to President, CEO & Founding Chairman of the U.S. Green Building Council Rick Fedrizzi urging the organization to open LEED. Our petition helps demonstrate what we already suspected—there’s a broad base of supporters who are deeply committed and passionate about responsible forest management, green building and the communities that depend on these forests.

The road through the USGBC review process has not been short or uncomplicated, and in the end, we hope the organization gets past its outdated process and the politics around the LEED forest certification policy. Inclusiveness is the answer. It’s what other green building programs and codes globally already have applied. Multiple forest certification programs push each other to do better, and they serve different needs.

One-fifth of all U.S. governors have written letters in support of opening LEED. Professional societies including the National Association of State Foresters, the Canadian Council of Forest Ministers and the Society of American Foresters have released statements urging the USGBC to change its policy.

The USGBC needs to focus on the facts and create a program that recognizes the value of wood as a green building material and all the benefits credible forest certification programs bring.  Considering the staggering number of responses in the petition, along with broad support from respected forestry experts, conservation groups and government officials, our common vision should be impossible to ignore.

For the sake of our forests, our communities, the tens of thousands of family foresters who make their livelihoods from forestry and the future of green building across North America and globally, it is time for USGBC to do the right thing and recognize all credible forest certification standards: SFI, ATFS, CSA, FSC and PEFC.

Now is not the time to let up. Show support for increased certification by signing our petition, as well as passing along our green building video to friends and family. If you’re a voting member of USGBC, vote against the current benchmarks. Ask the USGBC to accept all credible forest certification standards. Do what’s best for our forests here in North America and globally.

Thank you for your ongoing support of this important initiative!

Nadine Block, who focuses on Government Outreach for SFI, gives an overview of the Hill Briefings held in mid-June.

Last month SFI participated in briefings on Capitol Hill, and a remarkable panel helped bring awareness to forest certification, wood as an ideal building material, and the importance of opening LEED to all credible forest certification programs. The briefing was a part of High-Performance Building Week, a perfect opportunity to talk about issues surrounding wood and green building.

Briefing panelists included 2009 National Tree Farmers of the Year Earl and Wanda Barrs, CEO of the Society of American Foresters Michael Goergen, President of the National Association of State Foresters Steven Koehn and union representative Bill Street.

Several themes emerged during the briefings:

Some of our panelists recorded a few thoughts I thought would be interesting to share:

Earl Barrs, Gully Branch Tree Farm, 2009 National Tree Farmer of the Year

“One reason we have forest land in Georgia is because we’ve always had good markets, and it’s important we continue to have good markets … We’re doing all the conservation environmental stewardship and we’re doing all the things that make a forest sustainable.”

Wanda Barrs, Gully Branch Tree Farm, 2009 National Tree Farmer of the Year

“If we don’t have healthy markets, then the likelihood of our family farm surviving the next generation transfer is highly unlikely. The quality of life and conservation values – air quality, clean water, recreation, wildlife, recreation – can be lost if there are no markets.”

Michael Goergen, CEO of Society of American Foresters

“There are many different forest certification systems, and the value of having these certification systems is they improve each other … They’re pushing each other to improve their standards all the time. They’re using better science. They’re getting better information, and they’re improving forest management on the ground.”

Hear more of what Earl, Wanda and Michael had to say on SFI’s YouTube channel.

We feel energized from the feedback and interest we got on the Hill, and we plan to continue outreach to key officials. You can help too! Urge the USGBC to open its LEED rating system. Show support for increased certification by signing our petition, as well as passing along our green building video to friends and family.

Jason Metnick, SFI Senior Director of Market Access and Product Labeling, notes several groups agree with SFI — USGBC should recognize SFI and other forest certification standards.

Craig Webb recently wrote an article for ProSales outlining the benchmark changes and why various organizations don’t feel the current draft properly addresses forest certification issues. Yesterday Dovetail, a non-profit organization that works to remote responsible environmental behavior, issued a press release expressing their disappointment in USGBC’s benchmarks.

“The drawn-out forest certification benchmark revision process could, and should, have focused on development of a generic benchmark standard for construction materials in general,” notes Dr. Jim Bowyer, Director of the Responsible Materials Program within Minneapolis-based Dovetail Partners.

SFI believes the benchmarks, like the one currently proposed could result in never ending revisions, assessments and evaluations year after year with no clear results. We know the USGBC can do better, which is why we’ve urged USGBC leaders to listen to elected officials, government agencies, professional foresters, and others who are telling them to end the discrimination against North American forests and accept wood certified to all forest certification standards used in North America – SFI, FSC, CSA, ATFS and PEFC.

I encourage you to continue to follow the latest updates and show your support. Sign our petition and watch our green building movie if you haven’t already done so.