Talk about a rewarding start to 2010! We just launched our new standard – check out the summary of significant revisions on our website and our news release with all the details.

You’ll see our new standard improves conservation of biodiversity, recognizes emerging issues such as climate change and bioenergy, and expands logger training in North America. It has made our fiber sourcing requirements stronger, and complements SFI activities aimed at avoiding controversial or illegal offshore fiber sources.

The review that led to the new standard certainly demonstrated the power of our partnerships – kudos to everyone involved.

We also began 2010 as the largest single forest certification standard in the world – more than 180 million acres (73 million hectares) are certified to the SFI forest management standard in North America.

Our new standard, our expanded partnerships and our growth mean we are in a great position to keep leading the push for improved forest practices and more certified forests.

This puts us in a position of responsibility that we take very seriously. We may not certify forests outside North America but our work definitely has a global reach, and a global impact. We cannot act alone, but we certainly can remain leaders in helping raise awareness of the value of forest certification.

In 2010, we’ll be reaching out to anyone who cares about forest management to work with us – not to promote one standard but to show how credible forest certification can make a difference. I hope you’ll join us.

Kathy

One of the things I absolutely love about the SFI program is our work with communities – it’s a natural extension to any forest management activities. Our partnerships with local Habitat for Humanity affiliates capture this spirit perfectly.

At last count, the SFI program and its SFI Implementation Committees have been or are involved in Habitat projects in Minnesota, Maine, Tennessee, Manitoba and Ontario. Program participants have volunteered hundreds of hours of their time, and companies have donated thousands of dollars worth of products.

There are so many pluses it is hard to know where to start. Through Habitat, we are helping put low-income working families into their own homes. I was given a chance to wield a hammer at a Build Day in Hibbing, Minnesota, last summer, and saw for myself how much it meant for the new homeowner to build her own home with the help of her community.

The Manitoba and Ontario projects are special because both involve Aboriginal organizations – Habitat for Humanity Winnipeg has partnered with the Manitoba Métis Federation and Habitat for Humanity Northumberland is working with Alderville First Nation in southern Ontario to build the first Habitat for Humanity home in a First Nation community in Canada.

This is a great way to provide safe, healthy housing for First Nations people. Chief James Marsden of Alderville First Nation put it perfectly when he said: “We are very pleased to establish partnerships like these with businesses and the community because it allows us to create an affordable home for an Alderville First Nation family. Partnering with SFI also allows us to reinforce our respect for land and forests.”

Habitat for Humanity is a fantastic organization, and I am proud we can support them. Their guiding principles – simple, decent, affordable – say a lot about what they represent. And our involvement is a great fit because Habitat is increasing its emphasis on sustainability, and our donated forest products are from responsible sources.

I want to thank all the SFI companies and individuals who have pitched in to promote Habitat partnerships, and encourage you to check out the Habitat for Humanity website to see if there are opportunities to help out in your area.

I’ve been thinking about the value of certification for all lands, including public lands, as we finalize SFI’s submission to the U.S. Forest Service, which is inviting views about whether U.S. national forests should be certified. (If you want to send in comments, the deadline for submissions is this Monday, Nov. 17, and the website with all the details is http://www.fs.fed.us/projects/forestcertification/index.shtml)

It’s clear to me that certification is a valuable tool for all forest managers, regardless of who owns the land and how the forest is being used – whether it is for water quality, conservation objectives, timber production, recreation or research. You only have to look at the list of SFI program participants to recognize that certification lets managers consider multiple uses and options for the forest.

Governments are important players in ensuring forests are well managed today for future generations, and U.S. national forests are a great example of public lands that would benefit from certification. The study by the Pinchot Institute for Conservation commissioned by the USFS showed the benefits of certification for national forests, and SFI Inc. welcomes the study and the USFS’s open and thorough response.

The USFS mission statement is to “to sustain the health, diversity, and productivity of the Nation’s forests and grasslands to meet the needs of present and future generations.” This mission is achieved under sustainable multiple-use management.

Third-party forest certification can help Forest Service managers meet their goals, and SFI’s single standard makes it a lot easier for an agency like the USFS that manages lands across the country. It provides a common framework, with objectives, performance measures and indicators that can be tracked and compared to improve planning, practices and reviews in a consistent and comparable context.

SFI has other advantages when it comes to public lands – from our open complaints process to regional SFI Implementation Committees that help to improve practices on the ground, train forest professionals and address questions about practices.

Two-thirds of the 150 million acres of SFI-certified lands in North America are publicly owned. Obviously, a lot of this is in Canada where the vast majority of forestland is publicly owned. But a quarter of the SFI-certified land in the United States is also in public hands – our program participants include state agencies from Maine to Indiana to Washington.

Of course public lands are not the same as private lands. That’s why the SFI 2005-2009 Standard has specific requirements around public lands – there’s more emphasis on public involvement and program participants must participate in land and resource management planning. I fully expect this is an area we will be examining in our review process leading to the SFI 2010-2014 Standard (you’ll soon be hearing more about our regional workshops early in 2009)