Brian Dumaine is going to be the keynote speaker at our conference this year in Nashville. He’s the global editor of FORTUNE magazine but also directs FORTUNE’s green technology and environmental policy stories. So we’re in for a thought-provoking talk. In fact, I heard Brian speak earlier this year at FORTUNE’s Brainstorm Green, where he moderated a session on maintaining green business in challenging economic times. I found that his views on how to simultaneously do the right thing for the environment and business were very enlightening. He is also the author of the newly published The Plot to Save the Planet: How Visionary Entrepreneurs and Corporate Titans Are Creating Real Solutions To Global Warming. Recently, I had the chance to ask him about his views on the green economy and his thinking on breakthrough green technologies and how it relates to sustainable forestry.

Click on the play button below to listen to our discussion.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

When we started this blog in October of last year, our hope was to develop a platform to hold discussions on important topics and bring together a community of people interested in the health of the world’s forests.

Well, today we’re expanding on that platform with the SFI “Did you know?” Widget. It’s a portable web application that you can place almost anywhere online, like your own blog or Facebook profile, and each time someone visits the page it will display a new and interesting fact about forest certification, sustainable forestry or SFI.

In other words, it’s a great way to promote sustainable forestry while promoting your support for responsible forest management. Just click on the ‘get & share’ at the bottom of the widget, select where you’d like to post it and follow the instructions from there. For more information, click here.

Thanks for your continued participation in this dialogue on certification and sustainable forestry … Now go grab that widget!