Nadine Block, Senior Director of Government Outreach
Today the White House hosted the annual Easter Egg Roll and, for the third consecutive year, selected packaging from SFI chain of custody certified paperboard for the 2011 souvenir egg. The White House unveiled the official souvenir design and logo in late March. The egg itself has been manufactured from FSC-certified wood. The National Park Foundation sells the souvenir egg to benefit the White House Easter Egg Roll.
With nearly three quarters of all certified forests in North America meeting or recognized by our standard, we at SFI are pleased the White House is supporting responsibly managed forests with the Easter Egg Roll. SFI’s comprehensive standard backs a strong commitment to responsible forest management and continuous improvement on SFI-certified lands across North America. I also think it speaks volumes that the White House and National Park Foundation are recognizing two valid certification programs — the FSC and SFI. They are not the first organizations to acknowledge the value of both standards. They join a long list of organizations, companies and associations around the world — including the United Nations, the Society of American Foresters and the National Association of State Foresters — who also appreciate the value of multiple forest certification programs.
We are thrilled, yet again, to play a role in this wonderful American tradition, and we hope the White House and other government entities increasingly use certified products, as it sends a signal when government leaders promote responsible forestry by sourcing certified products.