It was no surprise to find members of the paper and paper products industries at Fortune’s Brainstorm Green conference. Issues such as sustainability, the future of energy, supply chains and climate change are all pertinent to the paper (and wood products) industries. In fact, both Rick Willett, President and CEO of NewPage and Guy Gleysteen, Senior Vice President, Production at TIME, Inc. were here to participate in the discussions and learn from the experts.
In their interviews, they both made some interesting comments regarding the amount of energy required in the paper making process. Of course, because healthy forests store carbon, sourcing from responsibly managed forests, like those certified to the SFI Standard, can mitigate the impact of climate change. Both TIME, Inc. and NewPage are SFI participants and are committed to responsible forest management.
Rick also commented on the collaborative nature of the conference – something we advocate ourselves in sustainable forestry practices. We were all pleased to find shared goals and mutual respect. It’s a collaborative attitude I hope continues.
